The business evolved naturally and clearly the next step was to develop an online booking system for hotels whose extremely visible web sites - designed and maintained by Fisheyes Ltd - were generating huge amounts of visitors to their sites. Consequently, Fisheyes were instrumental in the creation of an exclusive online booking system to allow visitors to the hotel web sites to book online in real time with immediate confirmation.

After extensive research into the hotel online booking marketplace, Fisheyes concluded that there were no systems that provided everything required from an online booking system, and even some of these systems were very expensive. After consulting Fisheyes clients i.e. the hotels and guest houses in Italy a "wish-list" was drawn up and from that the booking system was quickly developed.

Fisheyes are now a well established Internet Company that offers a complete online solution to Hotels, Guest Houses and Bed & Breakfasts.